“Ugly Fruit” initiative avoids two thousand tons of food waste
The “Fruta Feia” project (Ugly Fruit in english), prevented two thousand tonnes of fruits and vegetables from being thrown into the garbage just because of their appearance, in the last six years, placing about one million euros in the hands of the 235 partner farmers.
Isabel Soares, mentor of the project, explained that reaching this number in six years of existence means that it is “a model that works and that, based on consumer responsibility, saved two thousand tons of food from trash”. She also recalled that the fruit that was not used and was left to rot in the soil resulted in emissions with greenhouse gases and that the project was equally important, in this sense, for the “reduction of climate change by contributing to the reduction of these gases”.
When “Fruta Feia” started in 2013, it supplied 120 consumers and saved about 400 kilos of waste per week. Six years later, 235 farmers are part of the project, a cooperative takes 15,000 kilos of fruit and vegetables weekly, has 5500 members and has a waiting list of 15,000 people.
The baskets can be small with 3 to 4kg for the cost of 3.50 euros, and the large basket, with 6 to 8kg for the cost of 7 euros. They are composed of fruits and vegetables, which vary from week to week depending on the time of year.